Madeleine Johansson Palmberg

Madeleine is an early-stage investor and Managing Director & Partner at Bust, supporting Nordic startups with capital and creative expertise. She has a strong foundation in strategy, and business development, having spent her career shaping high-growth companies. Before Bust, Madeleine held leadership roles at Storytel, driving commercial growth across European markets, and worked as a consultant at Bain & Company. Her experience also includes expansion strategy at H&M and early career roles in marketing, finance, and business development. Madeleine is committed to helping the next generation of companies thrive. In an era where tech becomes commoditized and products are easily replicated, she seeks to back bold founders and support them in building iconic brands that create lasting differentiation.